This year the recession had hit and with the sales of Celebrity Furniture not doing as well, there manager came to us for ideas to help brand how they are seen on the shop floor.
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| We had to ask for where the Celebrity Furniture was as these look like there branded as Relax from a first glance |
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brochureswhere also hard to find being behind the furniture
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| boards from teh compertition |
I then had to research in how pieces of furniture where branded in similar shops to celebrity to see what the competition where doing and see the improvements that could be made to what celebrity already did. I found most companies had boards where there products where in the shops with the product on them in a home environment. I decided to try to create a similar design but add information and graphics to the board to tell the target market that the furniture is from Celebrity.
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